Director, Database Marketing & CRM - Telescope - Los Angeles, CA

Authored by dmw on August 3, 2007 - 1:14pm.

Telescope is the leading participation media company in the US. We provide toll-free, wireless & Internet-based solutions for our clients in the media industry. These include: American Idol and So You Think You Can Dance? for Fox; America's Got Talent for NBC, and ongoing relationships with major networks such as MTV, E! Entertainment, and Lifetime.

Telescope already manages over 1 billion interactions annually. We are focused on creating greater insight into behavioral patterns across all our different projects to provide more meaningful audience segmentation for our clients.

We are urgently seeking a talented, motivated and highly qualified individual to head up this new division and drive Telescope’s data services strategy.

This person will:

Be the expert consultant on everything relating to Data§ Services within Telescope, liaising with clients, account managers, project managers, IT, data analysts and suppliers

o Develop methodology, intellectual property and systems required to deliver projects
o Develop business plan
o Develop detailed project plans for existing pilot and future projects
o Develop sales opportunities for new projects
o Manage data analyst(s) & liaise with account management teams
o Develop relationships with data and project management teams at key TV broadcasters, producers & sponsors

The successful candidate will possess the following qualities:

§ Energy and Passion
§ Resourcefulness & efficient organiser
§ Adaptability
§ Rigor and discipline
§ Self starter / ability to make things happen
§ Strong communicator
§ Authority on all matters data and CRM

S/he will have:

§ Knowledge of data, CRM, digital communications
§ Knowledge of behavioral targeting & consumer event driven direct marketing
§ Understanding of different economic models behind database marketing
§ The ability to influence at all levels of an organisation
§ Experience of developing and delivering marketing tools and activities to drive growth
§ Commercial rigor
§ Educated to degree level preferably in a marketing or related subject
§ Experience of television and ad sales/media buying sector would be an asset

Web Address: www.telescope.tv
Email Address for Replies: jason.george@telescope.tv