Nokia to Adopt Microsoft’s PlayReady DRM Technology for Mobile Entertainment

Authored by Jay Baage on August 6, 2007 - 9:38am.

Redmond, WA. The world's biggest mobile phone company Nokia will start to use Microsoft's PlayReady copy protection software for sharing wireless entertainment, like music and videos, the two companies said Monday.

The ability to legally share content is key when Nokia choose to adopt Microsoft's PlayReady digital rights management (DRM) technology to enable Nokia cell phone users to share protected pieces of content- like music, games or videos- between phones, PCs and other devices.

Entertainment services- games, music, TV, adult content and gambling- would grow to $38 billion by 2011 from around $18.8 billion in 2006, according to data from research firm Informa, Reuters reported.

Nokia is widely expected to launch an online music and mobile content store, a rival to Apple's iTunes, in coming months, using technology gained from last year's acquisition of U.S. digital music distributor Loudeye.

Related Links:
http://www.nokia.com/A4136001?newsid=1143974
http://tinyurl.com/3ynar6