RCN Signs Multi-Platform Ad Deal With Washington RedskinsAuthored by Mark Hefflinger on August 8, 2007 - 4:11pm.
Herndon, Va. - RCN, a provider of bundled video, data and voice services, said that it has signed a major advertising pact with the Washington Redskins. Under the multi-year deal, the company will get signage at FedEx Field, as well as advertisements on the team's website and radio network. The company has increasingly been pushing into the sports arena, signing partnership or sponsorship deals with Georgetown University athletics, the Kettler Capitals Iceplex, the DC United soccer team and the Patriot Center at George Mason University.
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