Report: 3.5% of U.S. Consumers Visit Social Networks via Mobiles

Authored by Mark Hefflinger on August 15, 2007 - 1:54pm.

Seattle - Mobile social networking has yet to take off, as just 3.5% of U.S. consumers accessed a social networking site or blog via their mobile phones during June, according to a report from market research firm M:Metrics.

A total of just 12.3 million consumers in the U.S. and Western Europe combined accessed social networks on their phones during the month.

The U.S. led the pack, with 7.5 million consumers, followed by Italy (1.3 million, or 2.8% of consumers); the U.K. (1.1 million; 2.5%); Spain (751,000; 2.3%); Germany (1.9%) and France (1.7%).

Among social networks, MySpace and Facebook were the most popular among mobile users in the U.S. and U.K.

MySpace attracted 3.7 million U.S. mobile users and 440,000 U.K. mobile users, while Facebook counted 2 million in the U.S. and 307,000 in the U.K.

YouTube attracted 901,000 U.S. mobile users in June, while social network Bebo drew 288,000 in the U.K.

"Nearly every online social networking site has added the ability to connect to these communities with a mobile phone, allowing people to access profiles and share content while they're on the go. With the mobile phone playing a central role in people's social lives, it's only natural that social networking sites are working to bridge the gap between the online and mobile worlds," said M:Metrics senior analyst Mark Donovan.

 

Related Links:
http://tinyurl.com/29yv83

http://www.mmetrics.com



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