Google Inks Multi-Year Deal to Serve Ads on CNN.comAuthored by Mark Hefflinger on August 28, 2007 - 2:36pm.
Mountain View, Calif. - Google announced on Tuesday that it has signed a multi-year agreement with Time Warner's CNN.com, to serve as the exclusive provider of auction-based contextual advertising on the news site. Financial terms of the deal were not disclosed. "By connecting CNN.com to our valuable base of advertisers, our AdSense program provides an effective and efficient way to monetize quality online content, ultimately benefiting readers, advertisers, and CNN.com," said Marc Leibowitz, Google's director of strategic partnerships.
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