San Francisco - Linden Lab, which operates the "Second Life" virtual world, has implemented a new, voluntary identity verification system on the service. "With the option to verify aspects of their real life identity, such as age and name, Second Life Residents can begin to build trust and safety systems inside the virtual world and their virtual community." Robin Harper, vice president of marketing and community development for Second Life, told Wired.com. In addition to establishing trust between users, the company said the age verification can help virtual land owners and content publishers to screen minors from inappropriate material.

Related Links:
http://blog.wired.com/business/2007/08/linden-labs-add.html

http://blog.secondlife.com/2007/08/29/identity-verification-comes-to-second-life/