Redmond, Wash. - Microsoft on Wednesday officially launched Silverlight, its answer to Flash video, and said World Wrestling Entertainment, HSN and "Entertainment Tonight" will be among the first to implement the cross-platform Web browser plug-in. "Entertainment Tonight" will feature the video technology on a mini-site dedicated to its Emmy Awards coverage, while Silverlight will become the primary video player for delivering the more than 14,000 streaming video clips available on WWE.com. Microsoft also announced that it will work with Novell to deliver Silverlight support for Linux.

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