Denver - Toshiba and Sony, the developers of the rival next-generation HD DVD and Blu-ray Disc formats, respectively, on Thursday introduced several new players each at the CEDIA home cinema exhibition in Denver.

Toshiba's third-generation HD DVD player line includes the entry-level HD-A3, which outputs 1080i resolution, and the HD-A30 and HD-A35, which both feature 1080p resolution.

Toshiba will offer five free HD DVD films -- from a selection of 15 -- with all new Toshiba HD DVD player purchases, and will separately bundle "300" and "The Bourne Identity" with the new players.

The company also announced a promotional deal to feature HD DVD players on NBC's "Sunday Night Football."

Meanwhile, Sony introduced the $1,300 BDP-S2000ES, the first in its "Elevated Standard" line, and the $700 BDP-S500, both of which feature 1080p resolution and are scheduled to ship in the fall.

Related Links:
http://tinyurl.com/2gfay2 (Toshiba)

http://tinyurl.com/2a9yss (Sony)

http://www.toshibahddvd.com

http://www.sonystyle.com

http://www.cedia.net