Warner Bros. Plans "T-Works" Cartoon Megasite, Virtual World

Authored by Mark Hefflinger on September 6, 2007 - 11:03am.

Burbank, Calif. - Warner Bros. Entertainment announced on Thursday plans to launch a megasite for its animation holdings, including Warner Bros. Animation, Looney Tunes, Hanna-Barbera and DC Comics, that will feature cartoons on-demand, games and virtual world elements.

Slated to launch in 2008, the ad-supported T-Works site will let fans watch originally produced and classic cartoons on the site, as well as create their own custom avatars that can be migrated to other social networks.

Warner Bros. Animation is working with original programming digital production arm Studio 2.0 on two series, based on its "Batman" and "The Wizard of Oz" properties, which will debut exclusively on T-Works.

The site's games channel will launch with over 125 titles.

"While the focus of T-Works is our amazing collection of animated superstars, this online destination represents much more than that," said Warner Bros. president Alan Horn.

"T-Works presents us with a great environment and thus a great platform to highlight many of our current projects, from feature films to made-for-videos, consumer products, comic books and more."

 

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