Analysis: Is Britney Spears’ Career Over After the MTV Disaster?

Authored by Jay Baage on September 9, 2007 - 11:41pm.
Britney Spears’ long-time fans were looking forward to her come-back performance at MTV’s Video Music Awards yesterday. Many music biz executives from her label Jive were probably also watching to see if she “still has it.” In short, I’m sorry to say, the answers seems to be no. If you don’t believe me, take a look at her performance here.

News travels fast on the Internet, even though I’m currently in Europe, I woke up to disappointed comments from fans on our site as well as an open letter to Britney from celebrity blogger Perez Hilton who writes:

“We are insulted, offended and disgusted by your “performance” at the VMAs. Are you f…ing serious??? What you did was disrespectful to your few remaining fans. And it was disrespectful to MTV! You didn’t even try!!!!!”

The BBC's David Willis said her performance would "go down in the history books as being one of the worst to grace the MTV Awards."

I was expecting her comeback this fall when she split up with her wanna-be rapper husband Kevin Federline. But, as my fellow DMW writer Scott Goldberg has pointed out, instead she began the breakdown of the decade - complete with “crotchal exposure, head-shaving and umbrella-wielding madness” that unavoidably ended up in rehab.

However, a few months delayed, it seems like my prediction is coming true when her first single “Gimme more” was leaked last week after playing on Z100 in New York. Her peps have now confirmed that an album due in stores Nov. 13 (will it be pushed back now?).  

However, just like her ex-husband's first nationally televised performance on Fox during the “Teen Choice Awards” around this time last year, Britney sucked.

The 25-year-old did not just draw ridicule to herself by dressing up as a stripper, dancing badly and miming her new single, her performance opened a new era for MTV’s flagship show, which have suffered poor reviews and a decline in ratings over the last few years.

This year, MTV had moved the show from New York City to Las Vegas' Palms Casino, shortened the show from three hours to two, and changed the show's setup to focus more on performances than awards. Britney’s comeback was supposed to be the big draw and it was, but for all the wrong reasons.

MTV has promised viewers more show performances and clips via its Web site and other "remixed" versions of the show. However, I think that if there is one clip that people will watch, it is Britney’s lack-luster performance on YouTube. And it is not exactly the vitamin shot MTV and the troubled music biz was hoping for.

Instead, seeing Britney walk through her dance moves with little enthusiasm and lip-synching badly, I could only think about how bad a decision it was of MTV to put her as the opening act and moving the VMAs to Las Vegas, the trash-culture capital of the world.

What the music biz needs now is authenticity, creativity and originality, not re-cycled train-wrecks like Britney (which is sad really, I was hoping that she would get it together). Her opening the VMAs served as a smack-in-the-face to real musicians.

Joakim Baage

Flickr Images By justyn1226 and
sams_eddie

Comments

i think that britney should

i think that britney should concentrate on building up her parenting skills, what sort of a mother is she she always looks off her face. come on britney wake up. the mtv thing was a complete disarster give it up

Over? Are you Kidding?

This changes nothing. She is the same as the low lifes who watch MTV and the low lifes who produce MTV. It's all one big happy family of low lifes. If you were them, would you kick one of your own out of the trailer park?

Neigh

Britney should go from brain-dead pop fool, to being a pole dancer at some loser club in Vegas. It's all over, but she could dance and lip-sync for drinks. That figure reminds me of a swayback horse.

She did it on purpose.

She did it on purpose. It was the only way to outperform other amazing artists. It seemed like she wanted to mock the whole show, the whole celebrity business and MTV. And she succeeded! We're now wondering if her career is over. I think it only started.

Pleae go away, you are yesterday's news!

Britney should just give it up. She is like an old, dried up hooker with a few nasty habits. She never had any talent, back then she had a sexy, naughty schoolgirl image. Now she is just gross. Give it up!!!

Give her a break!

I think that Britney just needs a f**king long break from everything. Her husband, children, family,... Everything is going wrong for her and we all have those times. She's just like all of us except that she's on tv, newspapers,... If you had a bad time just like her, you'd like to be left alone and given a break. Don't break her down at every wrong thing she does. She just doesn't seem to feel well and it's normal to not know what to do!

i'm sorry to say that i

i'm sorry to say that i personally think it's over for her. only a miracle could save her career. but it seems like she doesn't want her career back, because she's not even trying.

britney is a drama queen

i think britney is such a drama queen, like her situation is not as bad. everybody has problems thats why we're all hear, we live, laugh ,cry , get stressed out, are betrayed, feel alone we go through depression. we go through that stage of i want to die, we all have problems, sure not everybody has the same type of problems that britney has, but most of us have problems that she doesn't have, most of us have even bigger problems then her. she may have somekind of addiction but she never has to worry about not having enough food to feed her family or not having a roof over her head or worring that your kids are growing up in a bad neighborhood where he/she could get robbed or jumped or shot by being at the wrong place at the wrong time. and she has the nerve to tell a homeless person that she has it worse, homeless people have addictions too most of them are mentally ill, or have aids, different illnesses. the difference between them and britney is that nobody cares about them, everybody cares about britney everybody wants to help her, even a backstreet boy has offered to help her, she gets love from all these different people. yet according to her she has it worse. Because the paparazzi follows her everywhere if that really bothers her than why doesn't she move to a secluded area(if it really bothers her)she's just such a drama queen

The title-track of Spears's

The title-track of Spears's debut album and its accompanying music video also established her as an international sex symbol, garnering controversy over the influence of her public image on teenage girls

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