Nielsen Debuts KeepingTrac Next-Day TV Ad Verification Service

Authored by Mark Hefflinger on September 10, 2007 - 12:36pm.

New York - Ratings provider The Nielsen Company on Monday launched a new service that will let its clients know whether their commercials ran the previous day, rather than waiting weeks for a report on commercial ratings. The Web-based KeepingTrac service will verify spot airings on national cable and broadcast networks, and on local broadcast stations in all 210 U.S. markets. Nielsen said ad giant Carat is the first customer for the new offering.

 

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