The main similarity between search behaviors in the UK and the other regions is the use of 'cheap' to search for travel and holiday products, although where Brits are looking for train tickets, Americans prefer car rentals. Cheap money in the form of insurance and loans is also popular.

The web continues to offer a range of free entertainments, and games and music top the list in the UK just as they do in the US. The pleasures of the flesh continue to temp bargain hunters, while there a still some optimists who believe that simply searching for ‘free’ will unearth something worthwhile.

Robin Goad

Robin Goad is Research Director, Hitwise UK. This piece was originally published on Hitwise analyst blog here.