Analysis: Free Online Games Hotter than Sex in the UK

Authored by Robin Goad on September 13, 2007 - 2:31am.
The main similarity between search behaviors in the UK and the other regions is the use of 'cheap' to search for travel and holiday products, although where Brits are looking for train tickets, Americans prefer car rentals. Cheap money in the form of insurance and loans is also popular.

cheap terms.png

The web continues to offer a range of free entertainments, and games and music top the list in the UK just as they do in the US. The pleasures of the flesh continue to temp bargain hunters, while there a still some optimists who believe that simply searching for ‘free’ will unearth something worthwhile.

free terms.png

Robin Goad


Robin Goad is Research Director, Hitwise UK. This piece was originally published on Hitwise analyst blog here.


Comments

This comparison is wrong

They are comparing FREE ONLINE GAMES to FREE SEX... who the hell searches for FREE SEX?

Games Dash

I would agree about the first comment. Who would search for free sex. Personally I would think the comparison should be done with the keywords either 'game' or 'games' and then 'sex', then see what the results are.

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