ComScore to Enhance Measurement of Blogs

Authored by Mark Hefflinger on September 13, 2007 - 12:38pm.

Reston, Va. - ComScore, a provider of Internet audience measurement services, said that it has launched a new service that will provide enhanced measurement of blogs. The company said that it has implemented a custom weighting and projection system to assure that its reporting properly reflects the characteristics of the visitors to blogs across a wide range of topics and interests.

 

Related Links:
http://www.comscore.com/press/release.asp?press=1640

tags: Blogs | comScore | Research |

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