iPhone Repositioned for Onslaught of Touchscreen AlternativesAuthored by Scott Goldberg on September 13, 2007 - 6:09am.
“If you build it, they will come.” So true, Kevin Costner. So true. But in 2007 the “it” is the iPhone, and “they” are every other phone manufacturer in the world. To no surprise the iPhone has spawned imitators, even from the fashion industry. Apple has somehow positioned itself as both a technology and fashion accessory company, this we already know. But now the traditional fashion companies are feeling the heat and sensing the opportunity, throwing their own recognizable brands in the mix. The latest is Armani, who has attached its name to the new Samsung P520, much the way Prada paired with LG for the KE850.
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