He also continued to bash MTV about the way he perceived the network’s handling of Britney Spears’ performance.  Earlier in the week he said MTV “exploited” the pop star in “helping her to end her career.”

On Ellen he said, "I just felt like she wasn't ready and I felt like they had to get their ratings. ... It just shows you it's not a black and white thing; it's a money thing.  "I felt bad for her too. I felt bad for everyone involved."

Whether you buy the conspiracy theory or not, West had a point about the preparation that went into the performance: "Someone had to be at that practice and be like, 'Wow. This is not good.' All the lip-syncing and everything.  I mean, that performance, had it been pulled off perfectly, still wouldn't have been up to par to start off the MTV Awards."   

Kanye couldn’t stop there, though.  No, he had to take on the entire music industry, belittling everyone who has made music this year.  "I told the guy at MTV, 'There's only a couple things important in music this year: Umbrella, Amy Winehouse.”

Yep, Kanye.  Definitely true.  Smashing Pumpkins and The White Stripes didn’t launch albums this summer or anything.  Rage Against the Machine didn’t reunite at Coachella.  Lily Allen didn’t play a role in the music scene.  Nope, nothing happened.  Umbrella and Amy Winehouse.  Good call.

But you have to hand it to the guy: He knows how to sell an album.  Few are making headlines this week the way West has.  Everyone take notes.