Yahoo Acquires BuzzTracker, Names Alan Warms GM of Yahoo News

Authored by Mark Hefflinger on September 14, 2007 - 6:27am.

Chicago - Yahoo announced this week that it has acquired BuzzTracker, a news aggregation site, for an undisclosed sum, and named the site's founder, Alan Warms, as general manager and vice president of Yahoo News.

Chicago-based BuzzTracker culls news stories from various websites and blogs, and organizes it by topic; the company also offers provides its aggregation software to other businesses.

Before launching BuzzTracker, Warms also founded RealClearPolitics.com.

"The ability to garner real CPMs, the ability to sell ads directly, the ability to provide innovative solutions to advertisers, all depend on having tens of millions of unique visitors," Warms wrote on his blog.

"Yahoo! News is the leader in online news -- the number one player according to both ComScore and HitWise, and I am extremely excited to come aboard as General Manager and have the opportunity to drive value from News, extend Yahoo!'s leadership position and contribute to their commitment to being more open by bringing the best content from across the web."

 

Related Links:
http://www.participatemedia.com/2007/09/14/headline-joining-yahoo

http://news.yahoo.com

http://www.buzztracker.com



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