Dulles, Va. - AOL said on Monday that it will move its corporate headquarters from Dulles, Va. to New York City as part of its movement away from a subscription-based revenue model and toward an advertising-focused model.

The company said it will maintain "significant operations" in Dulles; strategy and key decisions will likely be made in the New York headquarters.

The move, which the Associated Press reported will affect mostly senior executives, follows the company's recent acquisitions of ad firms TACODA, Third Screen Media, Lightningcast and ADTECH.

"New York City is the center of advertising, so it makes perfect sense to locate our corporate headquarters here," said Randy Falco, the chairman and CEO of AOL.

It plans to combine its various advertising business into a new unit called Platform A that will offer advertisers a plethora of targeting and measurement tools across a large network of company owned and third-party sites from AOL's Baltimore-based Advertising.com business.

"With the increasing fragmentation of online audiences, the best way to serve advertisers is to enable them to harness massive advertising networks that reach across the entire Internet, not just our AOL websites," said Falco.

The company has named Curtis Viebranz, the former CEO of TACODA, as the president of Platform A.

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