Nokia Acquires Mobile Advertising Firm Enpocket

Authored by Mark Hefflinger on September 18, 2007 - 7:27am.

Espoo, Finland - Nokia has announced plans to acquire Enpocket, a provider of mobile advertising services.

Financial terms of the transaction, which is expected to close in the fourth quarter, were not disclosed.

Founded in 2001, Boston-based Enpocket provides mobile advertising and marketing services for customers including Pepsi, Ladbrokes, MasterCard, Match.com and TimeOut.

"Nokia has already announced its intention to be a leading company in consumer Internet services and we believe that mobile advertising will be an important element in monetizing those services for our customers and partners," said Nokia chief technology officer Tero Ojanperä.

"Enpocket's mature leading edge platform and people expertise are a strong fit with Nokia existing capabilities in the mobile advertising market."

 

Related Links:
http://www.nokia.com/A4136001?newsid=1153772

http://www.enpocket.com

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