Austin - ON Networks, a provider of original, episodic HD shows across the Web, TV and mobile devices, said on Thursday that a number of ad agencies have joined a pilot program of its content-based advertising service. Carmichael Lynch, TPN, GSD&M's Idea City, Critical Mass and SicolaMartin will test the ON ads, which encompass "presented by" sponsorships, interactive in-video surveys, and click-to-purchase and click-to-learn messages that appear on the bottom of the screen.

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