Redwood City, Calif. - NebuAd, a developer of behavioral advertising technology, said on Tuesday that it has closed on a second round of venture capital financing, led by Sierra Ventures and Menlo Ventures, bringing its total funds raised to date to $30 million.

The company has previously raised about $11 million, suggesting the total for this round was about $19 million.

Redwood City, Calif.-based NebuAd has relationships with Internet service providers that allow it to anonymously analyze consumer activity across the Internet and develop a set of consumer interests, then match those interests with the most relevant ads.

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http://www.nebuad.com