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VP Audience/Network Development - ROO - New York, NY

Authored by dmw on September 26, 2007 - 11:53am.
ROO - www.roo.com - is a global online media company and we are looking for the finest talent to join our team.

We are one of the world's leading Internet TV companies, providing turnkey web-based video solutions for broadcasters, publishers and other online media companies. We boast a long list of blue chip clients, industry leading technologies, and one of the world's largest online video content libraries.

Provide strategic direction and oversight for driving traffic to ROO’s online video network.  ROO’s network includes hundreds of affiliate partner sites throughout the world.

Key responsibilities:
  • Develop, manage and spearhead global audience development strategies for ROOtv.com and ROO’s clients
  • Identify, develop and manage effective strategic partnership and affiliate initiatives
  • Establish and lead online audience development plans utilizing Search Engine Marketing (SEM), Search Engine Optimization (SEO), viral marketing techniques and distributed product feeds via MRSS and XML.
  • Analyze internal and external traffic patterns and design strategies to optimize revenue potential.
  • Work closely and communicate regularly with senior management and the marketing, product development, technology, advertising sales, distribution sales and content teams
Skills:
  • 5+ years prior internet-related experience required with a minimum of 3+ years SEM, SEO and PPC experience.
  • Demonstrated ability to generate traffic
  • Strong contract negotiation and deal closing skills
  • Excellent analytical ability and thorough knowledge of financial modeling techniques
  • Extremely organized with excellent project management skills
  • Outstanding oral and written communications
  • Strong understanding of the web industry and related technologies
  • Must be comfortable presenting to clients.  An agency or consulting background is ideal.

Web Address: www.roo.com
Email Address for Replies: hr@roo.com
classifieds tags: Jobs | NY | New York | Classifieds | ROO |

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