Santa Monica, Calif. - DECA, a digital entertainment studio that aims to identify, develop, finance and market potential online entertainment properties, announced on Thursday that it has raised $5 million in first round funding, from Mayfield Fund, General Catalyst Partners and Atomico Investments.

Santa Monica, Calif.-based DECA was founded by executives who previously held senior roles at Sony Pictures, ABC and Yahoo Music.

"DECA is creating a new type of digital entertainment studio for a generation that is watching TV less, preferring to consume their entertainment in front of a computer or on a mobile phone," said DECA co-founder and CEO Michael Wayne.

"DECA brings the online and entertainment worlds together in a studio model that understands how new entertainment formats need to be created, funded, marketed, and distributed."

Related Links:
http://tinyurl.com/2u2tjf

http://www.deca.tv