Armani Opens Virtual Store in "Second Life"

Authored by Mark Hefflinger on September 28, 2007 - 9:49am.

Milan - Fashion designer Giorgio Armani this week opened a virtual store to sell designer clothes for avatars within the virtual world "Second Life." In addition to virtual items, the Armani store in Second Life will feature links to buy real-world items at EmporioArmani.com. The grand opening of the store was attended by a Giorgio Armani avatar. "Finally, I can really be in two places at once," Armani said in a statement.

http://www.emporioarmani.com