Los Angeles - Good, a Los Angeles-based magazine publisher and film production company, on Monday announced the launch of Good Digital, a new unit that will both create original programming and invest in early-stage companies that are consistent with the company's social service mission.

The principals have made a "multi-million dollar" investment in Good Digital, which will be led by Craig Shapiro, the former head of content strategy and acquisition at mobile virtual network operator Helio.

Good was founded in 2004 by 27-year-old Ben Goldhirsh, the son of the late Inc. magazine founder Bernie Goldhirsh, and publishes Good Magazine and operates Reason Pictures.

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