Following Friday's post on the top gadgets in the run up to Christmas, today I reveal the most searched for entertainment products. The most noticable trend is the massive increase in searches for entertainment downloads, which currently outstrip searches for CDs by a factor of 27 and DVDs by a factor of 13. Searches for downloads accounted for 35% of searches for entertainment products, almost double the amount for books, and five times more than games.

Disney’s High School Musical franchise tops the list of entertainment products, followed by searches for the Halo 3 and Fifa 2008. Hip hop superstar Kanye West is the most popular musician, receiving over three times as many searches as his rival 50 Cent. In addition to Fifa 2008, two other football games, Pro Evolution Soccer and Football Manager 2007, also made it into the top 10.

Most searched for entertainment products

Robin Goad

Robin Goad is Research Director, Hitwise UK. This piece was originally published on Hitwise analyst blog here.