Sony BMG Launches Interactive E-card to Promote "DYLAN" Album

Authored by Mark Hefflinger on October 5, 2007 - 11:40am.

New York - Sony BMG's Columbia Records and Legacy Recordings this week launched an interactive marketing campaign for the release of Bob Dylan's "DYLAN" greatest hits release, where fans could generate personalized versions of the cue card sequence to "Subterranean Homesick Blues" made famous in the film "Don't Look Back." The label said nearly 600,000 fans used the online service to create their own e-cards.

 

Related Links:
http://tinyurl.com/22f2gs

http://www.dylanmessaging.com

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