New York - The Nielsen Company on Friday announced the launch of DemoWatch, a new feature for its Web-based KeepingTrac service that lets advertisers monitor the demographic composition of their advertising audiences. DemoWatch links the demographic information from Nielsen's overnight television ratings with the commercial monitoring ability of KeepingTrac. Nielsen said the service could be of interest to food, alcohol, prescription drug and R-rated movie advertisers looking to adhere to guidelines governing to whom they can advertise.

Related Links:
http://tinyurl.com/25l867

http://www.nielsen.com