Washington - The National Association of Broadcasters (NAB), a trade group that represents the major networks and other TV broadcasters, on Monday announced a $697 million public service campaign that will educate consumers on the pending analog switch-off and transition to digital broadcasting, the Associated Press reported.

The campaign will include broadcast PSAs, a 30-minute program on the transition, and informational "crawls" that will run on the bottom of TV screens during programming.

NAB chairman Jack Sander told AP the educational campaign "may be the largest volunteer effort in the history of television, with literally every market and network involved."

Related Links:
http://news.yahoo.com/s/ap/20071015/ap_on_hi_te/digital_tv_4 (AP)

http://www.nab.org