Silver Spring, Md. - Discovery Communications said on Monday that it will acquire HowStuffWorks.com, an Atlanta-based website that provides explanations about how things in the world actually work.

Financial terms of the deal were not disclosed.

Founded by a professor at North Carolina State University in 1998, HowStuffWorks now claims 11 million monthly unique visitors.

The company employs an editorial team that creates new content on a daily basis, and also holds exclusive digital rights to over 30,000 books, 800,000 images and more than 180,000 maps.

HowStuffWorks' management team is led by CEO Jeff Arnold, who founded WebMD and The Convex Group.

"The natural alignment between Discovery's video clips that span so many genres and contextually relevant HowStuffWorks articles will expose our programming to a wider audience and drive more visitors to HowStuffWorks and our other online properties," said Bruce Campbell, the president of digital media and business development at Discovery.

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