New York - Ratings provider Nielsen and Disney's ESPN cable network on Wednesday announced a collaboration to measure how consumers use media across platforms including TV, the Internet and mobile devices. ESPN's signal is available in 93 million homes, and its website attracts 18 million monthly visitors. The new measurements will include data from Nielsen's TV/Internet Convergence Panel -- which measures TV and Internet use within the same home -- as well as from Nielsen Mobile and other sources.

Related Links:
http://tinyurl.com/2spetf

http://www.espn.com

http://www.nielsen.com