Interview with Scott Ross, Head of Marketing at Nielsen Online
Authored by Jay Baage on October 24, 2007 - 10:54am.
It was reported today that Google (NSDQ: GOOG) and The Nielsen Company are launching a new monitoring and analytics system to track television viewership. In this recent interview with BeetTV, Scott Ross, head of marketing for Nielsen, explains how his company is creating new products to more accurately track how many folks watch what. The interview provides good background information about today's announcement.
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