San Francisco - AirPlay, a provider of interactive TV game technologies, this week announced a deal with TV producer Endemol USA, to launch a mobile phone-based interactive TV element for NBC's "Deal or No Deal." The "Deal or No Deal: Live TV Challenge" game, set to launch in January on most mobile networks, will let viewers play along and answer questions in real-time, with the chance to win prizes and chat with other viewers.

Related Links:
http://tinyurl.com/2so6cy

http://www.airplay.com

http://www.endemolusa.tv

http://www.nbc.com/Deal_or_No_Deal