Los Angeles - The Hyperfactory, a mobile marketing agency, announced on Monday that it has raised an undisclosed sum of new funding, from investors including Rich Frank, former chairman of talent agency The Firm; Paul Frank, head of Firm TV; and two executives from 42 Below vodka.

The funds will be used to launch a new entertainment division at The Hyperfactory, which launched in 2000 and previously worked on mobile campaigns for Korn's Family Values Tour, Disneyland Hong Kong, MTV's Live Aid Concerts and David Beckham.

"I made this investment because The Hyperfactory is the best in this business and has a pioneering history of some of the most creative mobile advertising and branded entertainment campaigns in the world for giants such as Toyota, Coca Cola and Motorola," said Rich Frank, who also took a seat on The Hyperfactory's board of directors.

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http://www.thehyperfactory.com