Atlanta - Vitrue, a developer of social media video platforms for companies, announced on Monday that it has raised $10 million in its second round of venture capital financing, led by Dace Ventures.

Previous investors Comcast Interactive Capital, Turner Broadcasting and General Catalyst Partners also participated.

Atlanta-based Vitrue has developed video-focused social media sites for clients including Procter and Gamble, TBS and VH1, allowing companies to employ their own brand safety standards for all content that is posted.

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http://www.vitrue.com