Redwood City, Calif. - Zazzle, the provider of an on-demand retail and technology platform for content owners, on Tuesday announced the official launch of its platform as well as a deal to provide a music-related merchandising service on MySpace (NYSE: NWS).
Using Zazzle, the over 6 million musicians on MySpace will be able to create and sell merchandise through a Zazzle Merch Booth widget; MySpace users can also use the widget to create their own custom items for their favorite musicians.
Other features of Zazzle's service include Name-Your-Royalty, where sellers can name their royalty rate on every product they sell, from 10% to 99%, and change it at any time.
Model Realviews lets users design apparel online by uploading images and designs, and see what they will look like in real life before merchandizing them through Zazzle.
"Since we started Zazzle, one of our greatest challenges has been bridging the gap between user-generated product designs and the real, high-quality products that we manufacture," said Bobby Beaver, co-founder and chief architect of Zazzle.
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