Dulles, Va. - AOL (NYSE: TWX) on Wednesday launched a new program designed to better inform online consumers about behaviorally targeted advertising, a technology increasingly being used by AOL and other companies to serve the most relevant ads to Internet users.

The company said that, when fully implemented by the end of this year, its program will deliver millions of public service banner ads across the company's networks, which together reach more than 91% of the U.S. online audience.

AOL also trumpeted a "substantial improvement" in its current opt-out process for the ads, which target individuals based on information such as Web pages visited, searches made and ads clicked.

"Our goal with this program is to engender greater trust for targeted advertising by communicating with consumers in a more visible way, and by providing them more information about their choices," said Curt Viebranz, the president of AOL's new New York-based advertising arm, called Platform A.

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