New York - Mobile advertising and search firm 4INFO announced on Wednesday that it has received an equity investment from Peacock Equity, GE/NBC Universal's (NYSE: GE) investment fund.

Financial terms of the deal were not disclosed.

Founded in 2004, San Mateo, Calif.-based 4INFO provides text message advertising and marketing services, often tied to entertainment properties.

As part of the deal, the company will become NBC Universal's preferred mobile SMS advertising partner, serving targeted ads into NBC's existing user-requested SMS traffic.

NBC Universal will also supplement its own mobile content with 4INFO's health tips, fantasy sports player statistics, and custom, user-defined alerts.

Related Links:
http://tinyurl.com/253tek

http://www.4info.net