New York - eXelate, the developer of a "targeting data marketplace," has raised $4 million in its first round of venture capital, led by Carmel Ventures.

New York-based eXelate was founded in 2006 by Elad Efraim, the founder and former CEO of Oridian, an online ad network.

eXelate's ad exchange is being used by more than 15 ad networks, including four of the top-20 ranked ad networks according to comScore's Ad-Focused Networks.

The service allows ad networks to increase the income earned from users of non-targeted websites, by attributing to them targeting data based on prior visits to vertical sites.

"The targeted vertical publisher in turn benefits from a new revenue stream without giving up any advertising inventory and with no privacy concerns," according to eXelate.

Related Links:
http://www.exelate.com/press.html