Diddy conducted the decision in a reality TV-inspired format, inviting the three finalists to the show before choosing Heather Thompson.  "It was just a passion, it was the way she articulated herself," Diddy said. "I think [she] understood what the job entailed. She had a background that was stellar. It was just the way she came across."

The show’s theme focused on YouTube, with guests including British singer Paul Potts and co-founders Chad Hurley and Steven Chen.  Oprah launched a YouTube channel last week.