Alviso, Calif. - TiVo (NASD: TIVO) announced on Thursday the launch of a new service that will offer advertisers access to linked demographic and viewing behavior data for 20,000 volunteer TiVo households. The company said its PowerWatch Consumer Panel will provide advertisers with demographic data like age, income, marital status and ethnicity on TiVo subscribers, combined with data on which programs they are viewing and recording.

Advertisers subscribing to the service, such as launch partner Starcom USA, will also be able to pose questions directly to select TiVo subscribers.

"TiVo's data is unique in terms of what is available in the market today and we will finally be able to answer important questions about viewer composition and viewing patterns over time," said Starcom USA senior vice president Tracey Scheppach.

Related Links:
http://biz.yahoo.com/prnews/071108/aqth045.html?.v=34

http://www.tivo.com