London - Online social network Bebo on Tuesday introduced Open Media, a new platform that lets media brands establish pages on the site to host their content, while allowing Bebo's 40 million members to create personal video profiles that list their favorite media content. Media partners at launch include CBS, MTV Networks, ESPN, the BBC, Channel Four, ITN, Yahoo and BSkyB, as well as online providers Music Nation, Next New Networks, Crackle, Ustream, Last.fm and JibJab. Partners will be able to distribute their content using their own media players, carry their own ads, and retain 100% of ad revenues.

Related Links:
http://www.emediawire.com/releases/2007/11/emw569071.htm

http://www.bebo.com