Glam Media, Lifetime Create Co-branded Online Vertical Media NetworkAuthored by Mark Hefflinger on November 13, 2007 - 1:59pm.
New York - Glam Media, a women-focused network of websites, announced that it has partnered with women-focused cable TV channel Lifetime Networks to create a co-branded, vertical network of websites and blogs within the Glam Media publisher network. Lifetime, which is jointly owned by Disney (NYSE: DIS) and Hearst Corporation, and Glam will also syndicate each other's online content. The flagship site of the network, myLifetime.com, will feature areas related to relationships, advocacy, home and crafts, pets, and astrology.
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