New York - Internet advertising spending in the U.S. spiked 25% in the third quarter of 2007, to a record $5.2 billion -- also marking the third consecutive quarter in which a new record was achieved -- according to a report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.

Ad revenue so far this year has totaled $15.2 billion, up 26% from the $12.1 billion seen during the same period in 2006.

"The continued robust growth of the industry indicates that marketers increasingly understand and appreciate the benefits of interactive advertising," said IAB president and CEO Randall Rothenberg.

For the full year, PwC expects Internet advertising revenues to exceed $20 billion.

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