Mitt Romney Setting Pres. Campaign TV Advertising Record

Authored by Scott Goldberg on November 13, 2007 - 8:40pm.
Mitt RomneyAccording to TNSMI/Campaign Media Analysis, presidential hopeful Mitt Romney is spending approximately $85,000 per day on TV commercials, and CNN says the $10.2 million he has spent this year is a record for a presidential campaign up to this point.  He has aired over 14,500 commercials in all.


Romney’s spending far exceeds that of his nearest Republican competitor, John McCain, who has spent over $300,000 on campaign ads.  On the Democratic side, Barack Obama leads the way, having spent $3.9 million on television commercials.  Tied for second are Hillary Clinton and New Mexico Governor Bill Richardson, each of whom have spent $2.2 million.


Romney’s strategy is one that hasn’t necessarily paid off in the largely undecided Republican race. 


Rudy Giuliani, for instance, has chosen not to air TV commercials, says CNN. In its coverage, CNN quotes Stuart Rothenberg, editor of the Rothenberg Political Report as saying, “Giuliani apparently has decided to hold his fire until Florida at the end of the month and then February 5, which explains why he hasn't begun a TV campaign.  It is a risky strategy given Romney's efforts to sweep the early contests. But it could pay off if -- after the South Carolina primary -- the GOP race is fractured."  


Photo from MittRomney.com

tags: TV | Television | Politics |

Comments

Makes sense

Of course we're always concerned if it looks like someone is "buying" a political office...but I don't think this is as bad as it sounds. Think about it...If you add up the air time that Rudy got for free because of 9/11, it completely eclipses anything that can be purchased. When you look at Thompson's appearances in movies and TV shows, you can't compete with the name recognition. The main thing Romney lacks is name recognition...and if anybody is going to go throwing around money like this, I'd rather it be someone that is using their own money instead of relying on special interests.

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