Digital Media Wire and Canadian Music Week Partner on Millennials Toronto

Authored by Jay Baage on November 28, 2007 - 12:21pm.

We are very happy to announce a partnership with Canadian Music Week (CMW), Canada’s leading annual entertainment event dedicated to the expression and growth of the country’s music, media and entertainment industries, to host the next edition of our youth-focused media conference The Millennials in Toronto on March 5, 2008, as an integrated part of the CMW (Pictured from left to right Ned Sherman, CEO and Publisher, DMW, Neill Dixon, President, CMW, Gary Taylor, CMW, Joakim Baage, VP, Content, DMW.)

The one-day event brings together leading entertainment, media and technology executives and consumer marketers to focus on how to connect with the much sought after Millennial Generation (those born between 1982 and 2000), which will outnumber both Baby Boomers and Gen-Xers by 2010 to become the most significant consumer sector for the media and entertainment industries.

”Rogers MusicStore Canadian Music Week is one of the most respected music and media events in the world. Having established Digital Media Wire as a leading brand and becoming a trusted authority in the U.S. among entertainment, media and technology executives, we are continually looking for opportunities to grow both in the U. S. as well as internationally. Millennials Toronto is our first event abroad and the fact that CMW has chosen to partner with DMW is yet another example of our growing network of premier industry partners,” said Ned Sherman, CEO and publisher, Digital Media Wire.

Decision-makers from record labels, television studios, technology companies, wireless companies, gaming companies, advertising firms, attorneys, marketing companies, research companies and payment companies are participating in the event.

“This is the first generation to grow up immersed in networked digital media, which represents both a significant change and challenge for marketers,” said Neill Dixon, Rogers MusicStore Canadian Music Week President. “We are very pleased to be producing this conference in conjunction with Digital Media Wire to address a need in the marketplace for direction on how to connect with the consumer mindset of this generation.”


Make sure to reserve your spot before November 30 to get the early bird rate of $199. We are also currently accepting speaker submissions and will announce an exciting initial line-up of speakers and keynotes shortly.

Joakim Baage



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