Discovery to Rebrand "Discovery Times" ChannelAuthored by Mark Hefflinger on November 28, 2007 - 1:28pm.
Silver Spring, Md. - More than 18 months after losing The New York Times (NYSE: NYT) as a partner on the venture, Discovery Communications said that it will change the name of its "Discovery Times" channel to "Investigation Discovery," beginning Jan. 27. The company said that the new name "correlates directly" to the types of programs the channel has focused on over the past year. Discovery Communications launched Discovery Times as a joint venture with The New York Times in 2003. In April, however, the Times announced its intention to sell back its 50% stake in the channel. Even so, the channel has seen triple-digit ratings growth over the past 10 months.
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