Responsible for Online ad trafficking and online analytics.  The company remains focused on celebrating the culture, honoring the past, and enriching the future of Latina women in the United States.  This is an opportunity to be at the heart of an exciting community, one that is shaping America’s future. Latina Digital Media will entertain and inspire Hispanic women with award-winning content that always has at its core, the real Latina woman with her unique needs and her unique lifestyle.

RESPONSIBILITIES

The individual we seek will have the responsibility for online ad trafficking and online analytics.  Specifically s/he will:

• Manage online analytics process and report results to both editorial & online sales
• Manage SEO & SEM efforts for Latina.com
• Obtain campaign assets and provide support for creative related inquiries/issues with clients
• Verify technical specifications, service and troubleshooting complex ad creative that involves Q.A., such as rich media and video elements
• Analyze campaign performance, ensuring they are optimized
• Track historical delivery as a means of measuring inventory capacity.
• Provide end of month reporting to Finance for billing/invoicing.
• Implementation & management of campaigns, including troubleshooting & optimization
• Inventory and yield management
• Client services campaign reporting and analysis
• Participate in the elaboration and launch of new advertising formats
• Communicate ad campaign problems to the sales team and proactively offer viable alternatives
• Forecast and update advertising inventory as required

Web Address: www.latina.com

Email Address for Replies: ldelsecolo@latina.com