Singapore - Viacom's (NYSE: VIA) Paramount Digital Entertainment unit has partnered with Hungama Mobile to develop and distribute mobile content for Paramount titles in India, Variety reports. The mobile content will be released to promote Paramount's theatrical releases in the country. "This deal is really all about synergy and having Hungama Mobile do for us what they do for Bollywood releases," Paramount Digital Entertainment VP, Interactive and Mobile Entertainment, Asia Pacific, Pradeep Mittur, told Variety. "At this stage, this relationship is more about promotion of our movies, than trying to develop a new revenue stream."

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