We’ve just completed our latest hot gadget list and, given the amount of coverage they have received, I wasn’t surprised to see that the Nintendo Wii is currently the most searched for console in the UK, nor that the iPhone now accounts for one third of all searches for a specific mobile phone. However, one gadget that has crept up slowly without a huge amount of fanfare is the digital photo frame – those small LCD photo frames that show digital photos either via a USB connection or memory card slot. In fact, they are now so popular that last week searches for them overtook searches for cameras – digital or otherwise.

This sudden popularity has led to flurry of bidding and optimization on digital photo frame related terms – primarily from gadget shops and sites set up specifically to cash in on the trend, but also from more mainstream retailers such as Amazon UK ('digital photo frames' was the 28th most popular search term sending traffic there over the last 4 weeks). All of the four sites charted below receive the vast majority of their search traffic from digital photo frame related terms (with the exception of RedSave - around three quarters of its traffic comes from other terms).

Robin Goad

Robin Goad is Research Director, Hitwise UK. This piece was originally published on Hitwise analyst blog here.

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