Los Angeles - ABC, CBS, NBC and Fox will earn an estimated $120 million this year from advertisements that run alongside their free TV shows streams on the Internet, FT.com reported, citing a representative from media buying agency Starcom. The revenue estimate is newsworthy given the networks' reluctance to release such data, and their contention in ongoing negotiations with striking writers that Internet streaming is mainly a promotional vehicle.

"Based on what we're paying for spots across the four networks, we estimate this market to be worth more than $120m," Tracey Scheppach, SVP and video innovation director for Starcom, told FT.com.

These streaming commercials have also been found to be more valuable to advertisers than traditional TV ads, because viewers tend to recall them better.

"You get 85% recall versus single-digital recall for TV," Scheppach told FT.com.

Related Links:
http://snipurl.com/1ue17 (FT.com)